About Me

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Christine Ama is a freelance fashion, arts and culture writer. She has contributed numerous articles to ADONE Magazine and SheDoesTheCity.com and worked for several years as a product copywriter for the Hudson's Bay Company. With a BFA in Creative Writing from the University of British Columbia and an intensive Fashion Merchandising program under her belt, Ama is passionate about marrying her love for creative culture with the written word. In the past, she pursued music as a self-produced electro pop singer/songwriter called Christer (rhymes with "shyster" ;) releasing a full-length album, two music videos and touring internationally. After visiting over five countries in Europe, Ama temporarily relocated to Berlin, Germany where she worked and wrote for over a year. She currently resides in Toronto, Canada.

Tuesday, September 17, 2013

This past summer, Tight Club, an independent alternative fitness program based out of Vancouver, collaborated with industrial active wear behemoth Lululemon to create a capsule collection that would appeal to a niche market. Two worlds collided – a multi-million dollar corporation and a sweet local start-up – resulting in some fresh new threads and a symbiotic creative relationship.