About Me

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Christine Ama is a freelance fashion, arts and culture writer. She has contributed numerous articles to ADONE Magazine and SheDoesTheCity.com and worked for several years as a product copywriter for the Hudson's Bay Company. With a BFA in Creative Writing from the University of British Columbia and an intensive Fashion Merchandising program under her belt, Ama is passionate about marrying her love for creative culture with the written word. In the past, she pursued music as a self-produced electro pop singer/songwriter called Christer (rhymes with "shyster" ;) releasing a full-length album, two music videos and touring internationally. After visiting over five countries in Europe, Ama temporarily relocated to Berlin, Germany where she worked and wrote for over a year. She currently resides in Toronto, Canada.

Friday, September 27, 2013

The Peacock and the Crow

The information age has bred a new style of fashion reporting, one in which bloggers and their subjects have developed a symbiotic relationship, becoming both the viewer and the viewed. This era of mass enthusiasm gives everyone a voice, resulting in a sensationalist chorus of high-pitched ostentation, verging on the absurd. Is there any room left for objective coverage, one that is imageless and impartial to the very thing it observes?

http://adonemagazine.com/article/peacock-and-crow#.VEkkAOc8MlZ

Monday, September 23, 2013

Tragic Comedy: You Call This Art?

Provoking laughter from a room of strangers is no easy task, one that involves a complicated intermingling of creative elements, not to mention some deep-seated torment to fuel the creative fire. Professional stand-up comedian Graham Kay talks about his craft, his struggles and what makes comedy an art in its purest form. 

http://adonemagazine.com/article/tragic-comedy-you-call-art#.VEkkk-c8MlZ

Tuesday, September 17, 2013

This past summer, Tight Club, an independent alternative fitness program based out of Vancouver, collaborated with industrial active wear behemoth Lululemon to create a capsule collection that would appeal to a niche market. Two worlds collided – a multi-million dollar corporation and a sweet local start-up – resulting in some fresh new threads and a symbiotic creative relationship.

http://adonemagazine.com/article/two-worlds-get-tight#.VEkk8Oc8MlZ

Monday, September 9, 2013

InAppropriation

Designer Jeremy Scott pissed off the wrong crowd this year, adopting graphics from west coast skateboard company Santa Cruz. Fans of the original brand were up in arms, talking boycotts and lawsuits, but the issue has since dissolved from the public forum. Was this a misjudged homage to inspiring artists or did Scott literally take his pop cultural reference too far?

http://adonemagazine.com/article/inappropriation#.VEklR-c8MlZ