About Me

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Christine Ama is a freelance fashion, arts and culture writer. She has contributed numerous articles to ADONE Magazine and SheDoesTheCity.com and worked for several years as a product copywriter for the Hudson's Bay Company. With a BFA in Creative Writing from the University of British Columbia and an intensive Fashion Merchandising program under her belt, Ama is passionate about marrying her love for creative culture with the written word. In the past, she pursued music as a self-produced electro pop singer/songwriter called Christer (rhymes with "shyster" ;) releasing a full-length album, two music videos and touring internationally. After visiting over five countries in Europe, Ama temporarily relocated to Berlin, Germany where she worked and wrote for over a year. She currently resides in Toronto, Canada.

Thursday, January 7, 2016

New website coming soon!

Hello readers! Currently producing a swanky new website to document all my work.
As a result, some of the below articles may have failed links. Apologies for that. Stay tuned for a fresh new look in the weeks ahead!


Thursday, October 23, 2014

Tuesday, June 3, 2014

Oak & Fort hits Queen Street West

Toronto's new pop-up location for Oak & Fort offers modern minimalist chic at an easy price.

http://www.shedoesthecity.com/oak-fort-opens-a-pop-up-boutique-on-queen-west


Monday, May 12, 2014

Beauty Marks

Toronto model Chantelle Brown-Young has hit the big time and we here at Shedoesthecity.com couldn’t be more proud.

 http://www.shedoesthecity.com/why-we-love-winnie-harlow


Sunday, May 11, 2014

I'm contributing now to shedoesthecity.com, an imperfect life guide for women!



Monday, April 21, 2014

Beautiful Terror

Another striking exhibit hits the AGO this spring. Francis Bacon and Henry Moore: Terror and Beauty, is a remarkable comparison of two great British artists of the 20th century, those in which surrealism and, more importantly, torment, fuelled the creative fire.

http://adonemagazine.com/article/beautiful-terror#.VEkbcuc8MlZ

Wednesday, March 19, 2014

Such a pleasure to write this artist profile of Myles Sexton for ADONE Magazine's Structure Issue.


Read it below...

True Beauty - ADONE Structure Issue.pdf

Wednesday, March 5, 2014

Oh My Darling

Get it on with Gypsy Darling, an online clothing boutique for the wild at heart. I met with June Yates and Bronwen Jordan, the creators behind the company, to talk shop, take shots and take over the world.

http://adonemagazine.com/article/oh-my-darling#.VEkcquc8MlZ

Wednesday, February 12, 2014

Building a History

The value of timeless quality has been adopted by a whole new generation. Molly Spittal, founder and designer behind Montreal-based leather goods company The Stowe, expounds on her work with a beautiful, resilient and challenging material.

http://adonemagazine.com/article/building-history#.VEkdJec8MlZ


Thursday, January 30, 2014

Flower Women

Raf Simons breaks down traditional aesthetics of haute couture 
while continuing to honour the timeless beauty of Christian Dior.

http://adonemagazine.com/article/new-new-look#.VEkeiuc8MlZ


Friday, January 3, 2014

Grand Slam

Igho Diana Itebu, also known as “Iggy,” fell in love with poetry at an early age. Fascinated by relationships and how habits intertwine in our lines of communication, Diana has channeled her ideas through the notorious Slam, an impassioned poetic presentation that challenges the classical structure of verse.

http://adonemagazine.com/article/grand-slam#.VEkgQuc8MlZ

Tuesday, December 3, 2013

Narrative Arch

Toronto-based artist and curator Micah Lexier observes the structure of personal stories through line, graphics, typography and organizational systems in a striking exhibition “One, and Two, and More Than Two” at Toronto’s PowerPlant.

http://adonemagazine.com/article/narrative-arch#.VEkhG-c8MlZ

Friday, November 15, 2013

Evolution of Fear

Filmmaker David Cronenberg, also known as the “King of Venereal Horror” or the “Baron of Blood,” is both celebrated and condemned for his oeuvre of odd and unnerving pictures. Forcing viewers to question reality, normalcy, security and themselves, the Toronto native has been pushing boundaries since his first short in 1966. Currently, the Toronto International Film Festival is showcasing David Cronenberg: Evolution, a retrospective that honours nearly 50 years of his radical and groundbreaking work.

http://adonemagazine.com/article/evolution-fear#.VEkiFuc8MlZ

Monday, November 4, 2013

True North Strong

Toronto Fashion Week had its usual series of big-wig showstoppers, including a cutesie commercial winter wonderland from Target and the all-pervading Joe Fresh. But the underground underdogs were the true unsung heroes of the Spring 2014 showcase, exhibiting cutting-edge collections that deserve considerable recognition, if not a new customer in their own backyard.

http://adonemagazine.com/article/true-north-strong#.VEkilOc8MlZ

Friday, October 18, 2013

Prince of Darkness

Since Parisian designer Hedi Slimane took over as Creative Director for Yves Saint Laurent, the iconic label has undergone a revamp, both with a branding overhaul, a bold name change and a fashion aesthetic inspired by the youthful subcultures of modern music and the Los Angeles underground. At once thrilling and controversial, Slimane is the latest rock n’ roll rebel of the fashion world.

http://adonemagazine.com/article/prince-darkness#.VEkjEOc8MlZ

Tuesday, October 8, 2013

Crafting Luxury

The Toronto Design Exchange offers the everyday fashion fanatic a glimpse into an otherwise untouchable world. The Festival Des Métiers allows guests to meet and greet with the talented artisans behind Hermès, one of France’s leading manufacturers in luxury goods and of course, the makers of the iconic and outrageously expensive Birkin. Upon witnessing the superior levels of talent, fine materials and countless hours such products require, the value no longer seems so obscene. The worth of the worker becomes priceless.

http://adonemagazine.com/article/crafting-luxury#.VNKAiY1HDvY

Friday, September 27, 2013

The Peacock and the Crow

The information age has bred a new style of fashion reporting, one in which bloggers and their subjects have developed a symbiotic relationship, becoming both the viewer and the viewed. This era of mass enthusiasm gives everyone a voice, resulting in a sensationalist chorus of high-pitched ostentation, verging on the absurd. Is there any room left for objective coverage, one that is imageless and impartial to the very thing it observes?

http://adonemagazine.com/article/peacock-and-crow#.VEkkAOc8MlZ

Monday, September 23, 2013

Tragic Comedy: You Call This Art?

Provoking laughter from a room of strangers is no easy task, one that involves a complicated intermingling of creative elements, not to mention some deep-seated torment to fuel the creative fire. Professional stand-up comedian Graham Kay talks about his craft, his struggles and what makes comedy an art in its purest form. 

http://adonemagazine.com/article/tragic-comedy-you-call-art#.VEkkk-c8MlZ

Tuesday, September 17, 2013

This past summer, Tight Club, an independent alternative fitness program based out of Vancouver, collaborated with industrial active wear behemoth Lululemon to create a capsule collection that would appeal to a niche market. Two worlds collided – a multi-million dollar corporation and a sweet local start-up – resulting in some fresh new threads and a symbiotic creative relationship.

http://adonemagazine.com/article/two-worlds-get-tight#.VEkk8Oc8MlZ