Toronto Fashion Week had its usual series of big-wig showstoppers, including a cutesie commercial winter wonderland from Target and the all-pervading Joe Fresh. But the underground underdogs were the true unsung heroes of the Spring 2014 showcase, exhibiting cutting-edge collections that deserve considerable recognition, if not a new customer in their own backyard.
- Christine Ama
- Christine Ama is a freelance fashion, arts and culture writer. She has contributed numerous articles to ADONE Magazine and SheDoesTheCity.com and worked for several years as a product copywriter for the Hudson's Bay Company. With a BFA in Creative Writing from the University of British Columbia and an intensive Fashion Merchandising program under her belt, Ama is passionate about marrying her love for creative culture with the written word. In the past, she pursued music as a self-produced electro pop singer/songwriter called Christer (rhymes with "shyster" ;) releasing a full-length album, two music videos and touring internationally. After visiting over five countries in Europe, Ama temporarily relocated to Berlin, Germany where she worked and wrote for over a year. She currently resides in Toronto, Canada.